Events

Owning a Harley^® isn't about having… it's about doing. It's about experiencing the world with every sense.

You may be a regular at Harley events, a seasoned rider, a new rider, or a non-rider completely new to the Harley Experience - everyone is welcome to come and have some fun the Harley way.

We have a range of social and riding events taking place at the dealership and in the local area and H.O.G.^® group rides to the legendary Harley-Davidson^® international rallies. See what's coming up or speak to a member of the team and find out more and get involved.

Featured events

Bad Santa Summer Bash

July 11, 2026 11:00AM - 3:00PM

Trade snow for sunshine and join us for the Bad Santa Summer Bash on Saturday, July 11, from 11 AM–3 PM! Enjoy live music from 100 Proof Band, free hot dogs served by Bandy's High School Alumni, Buy 3 Get 2 FREE licensed clearance merchandise, and help make a difference with the Blood Bus on site. It's the perfect excuse to ride in, hang out, and celebrate summer Harley-style!

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Cruise-In & Cookout

July 18, 2026 12:00PM - 3:00PM

Join us Saturday, July 18th, from 11 AM–3 PM for our Cruise-In & Cookout! Enjoy FREE burgers and hot dogs served by Twisted Covenant (donations benefiting the Children's Advocacy & Protection Center of Catawba County), live music from Steel Caravan, and up to 80% off obsolete General Merchandise and Parts & Accessories. Ride in, bring your friends, and spend your Saturday at Blue Ridge Harley-Davidson! 🏍️🍔🎸

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Upcoming events

Bad Santa Summer Bash

July 11, 2026 11:00AM - 3:00PM

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Cruise-In & Cookout

July 18, 2026 12:00PM - 3:00PM

Find out more