Events

Owning a Harley^® isn't about having… it's about doing. It's about experiencing the world with every sense.

You may be a regular at Harley events, a seasoned rider, a new rider, or a non-rider completely new to the Harley Experience - everyone is welcome to come and have some fun the Harley way.

We have a range of social and riding events taking place at the dealership and in the local area and H.O.G.^® group rides to the legendary Harley-Davidson^® international rallies. See what's coming up or speak to a member of the team and find out more and get involved.

Featured events

Great American Ride

June 20, 2026 9:00PM - 4:00PM

Stop in on Saturday, June 20th and enter to win tons of awesome prizes as part of the H-D Great American Ride event

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Red, White, and Blue Ridge

June 27, 2026 12:00PM - 3:00PM

Join us on Saturday, June 27 from 12PM–3PM for Red, White & Blue Ridge! Enjoy live music from Sunset Strip, burgers, dogs, and watermelon fresh off the grill, and a giveaway drawing. Plus, save 20% on licensed Harley-Davidson home goods and get your home barbecue-ready before the Fourth of July. Good food, good music, good people, and great times—only at Blue Ridge Harley-Davidson!

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Upcoming events

Great American Ride

June 20, 2026 9:00PM - 4:00PM

Stop in on Saturday, June 20th and enter to win tons of awesome prizes as part of the H-D Great American Ride event

Find out more

Red, White, and Blue Ridge

June 27, 2026 12:00PM - 3:00PM

Find out more