Events

Owning a Harley^® isn't about having… it's about doing. It's about experiencing the world with every sense.

You may be a regular at Harley events, a seasoned rider, a new rider, or a non-rider completely new to the Harley Experience - everyone is welcome to come and have some fun the Harley way.

We have a range of social and riding events taking place at the dealership and in the local area and H.O.G.^® group rides to the legendary Harley-Davidson^® international rallies. See what's coming up or speak to a member of the team and find out more and get involved.

Featured events

Cruise-In & Cookout

July 18, 2026 12:00PM - 3:00PM

Join us Saturday, July 18th, from 11 AM–3 PM for our Cruise-In & Cookout! Enjoy FREE burgers and hot dogs served by Twisted Covenant (donations benefiting the Children's Advocacy & Protection Center of Catawba County), live music from Steel Caravan, and up to 80% off obsolete General Merchandise and Parts & Accessories. Ride in, bring your friends, and spend your Saturday at Blue Ridge Harley-Davidson! 🏍️🍔🎸

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The Pit Stop

July 25, 2026 9:00AM - 5:00PM

Take a break and make The Pit Stop at Blue Ridge Harley-Davidson on Saturday, July 25th! Cool off with the Magic Cool Bus, grab free SPF chapstick and sunscreen, save 20% on summer riding jackets, try the Harley-Davidson Jump Start, and enter to win exciting prizes during the Rolling Sturgis to Milwaukee One-Day Event.

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Upcoming events

Cruise-In & Cookout

July 18, 2026 12:00PM - 3:00PM

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The Pit Stop

July 25, 2026 9:00AM - 5:00PM

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